Delivering unclouded Brand Strategy & Creative through intuition and experience.
Afternoon was founded in 2024 by Eva Black, Creative Director, and Ryan Black, Strategy Director. The studio was created as a way for Eva and Ryan to combine their complementary backgrounds in design, creative direction, brand strategy, and marketing to elevate brands.
We are creative and strategic thinkers who enjoy the intersection of aesthetic and function.
Based in South Western Wisconsin, Afternoon is seeking deeper, meaningful partnerships, not simply pursuing money and famous logos for our pitch deck or portfolio, we’re seeking to work on projects that matter, that help the community both locally and globally.
- Naming
- Positioning & Architecture
- Voice & Narrative
- Messaging Strategy
- Art Direction & Creative Consulting
- Visual Identity & System
- Packaging
- Campaign Concepting
- Copywriting
We exist to solve complex brand challenges through cultural knowledge and aesthetic appreciation. We’re inspired by space, the ocean, architecture, interior design, food, weather, music, and comedy.
Creativity is everywhere, it's about harnessing it and telling thoughtful stories that resonate with humans.
Clients